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to exist, right? our strategy in the old days was to align ourselves with a big media company -- cbs. we align ourselves with yahoo! in some way and with ail -- aol in another way. you need the types of connections with more established or at least larger players in order to survive. the other reason is that the proliferation of sites has caused a change in the way people get their news. no longer do they just go to what we call destination sites, which was essentially a newspaper online. they are getting their news on facebook and google and bing and search engines. to be out there in that news sphere, you have to have different ways of attacking a and having connections and distribution arrangements. >> i would like to add that proliferation of new sites creates more demand for content, which creates more opportunity for professional writers. before you think about going into news as a business as an independent publisher, you have to think about what the need is, if there is a need in that particular space for another site, and then how you distinguish yourself and the content you pro
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